Comments on: When It Comes To the Economy – Follow the Advice of Douglas Adams http://gerrysguerillamarketingtips.wordpress.com/2008/11/13/follow-the-advice-of-douglas-adams/ Mon, 05 Jan 2009 23:29:28 +0000 http://wordpress.com/ hourly 1 By: You Can’t Churn Butter With a Toothpick « http://gerrysguerillamarketingtips.wordpress.com/2008/11/13/follow-the-advice-of-douglas-adams/#comment-24 You Can’t Churn Butter With a Toothpick « Mon, 05 Jan 2009 23:29:28 +0000 http://gerrysguerillamarketingtips.wordpress.com/?p=86#comment-24 [...] A long time ago I heard someone say, “You can’t churn butter with a toothpick.” And it rings very true when it comes to marketing your business.  You can (and should) go through and trim the fat - take a look at why things did or didn’t work. But if you cut it to the quick expect your business to drop along with it.  For all of you who are thinking of marketing as something that can be cut completely I strongly urge you to take a look at my post Follow the Advice of Douglas Adams.  [...] [...] A long time ago I heard someone say, “You can’t churn butter with a toothpick.” And it rings very true when it comes to marketing your business.  You can (and should) go through and trim the fat – take a look at why things did or didn’t work. But if you cut it to the quick expect your business to drop along with it.  For all of you who are thinking of marketing as something that can be cut completely I strongly urge you to take a look at my post Follow the Advice of Douglas Adams.  [...]

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